Moodletter
MOODROOM Selection and Services
MOODROOM Selection and Services is the brainchild of Laurent Guez, President of Guez Communications & Design.
About Guez Communication & Design:
Established in 2001, Guez communication and design is a consulting agency specialized in brand identity strategy as applied to the world of consumerism. It’s know how is mainly in sales development through product staging, and services in virtual as well as real universes. The agency applies all of its passion and creativity towards enhancing point of sales brand-to-consumer interaction.
The agency and its team of designers work for a variety of projects in cosmetics, health & wellness, spas, hair dressing salons, the food industry and public transportation to name a few.
With this experience, on the European as well as the North American market, Laurent Guez was able to gain a thorough understanding of the world of distribution and consumerist trends internationally as well as in Canada.
About MOODROOM selection and services:
This journey allowed Laurent Guez to recognize the current state of saturation of the retail market by mass produced items, as well as a growing frustration by the consumer facing a limited choice of unique, quality products rich in colour and originality. Reacting to this reality, he created a concept which would redefine as well as favour the relationship between the designers, the brands, the products and the consumer.
MOODROOM was thereafter born and the rest is history. It now fulfills the role of brand ambassador, professional exhibit and retailer, which allows the creators, local and international, to effectively test and actively develop the market.
“MOODROOM is a launching platform for home textile, arts of the table and interior design brands targeting a clientele eager to express, to grow and to treat themselves through an unconventional medium. MOODROOM is a selection of brands and services equally available for the creator, the producer as well as the customer. We are mixing and staging products through “mood events” to create an environment of desire and purchase.”
- Laurent Guez