MOODROOM

Birth of the studio-workshop Moodroom in the complexe du canal Lachine in Montreal. A unique experience and an exciting discovery journey through a selection of creations and their stories.

MONTREAL, September 9TH 2008 – Following the Moodroom success at the interior design show of Montreal (SIDIM), a first concretization of the Moodroom concept is now open. Making an appointment to visit the workshop is an opportunity for the public or the professional who is looking for that little something unique to dress a room to discover a different and distinctive environment.

The workshop

The opening event of the workshop on September 4th 2008 was a grand success as over 300 people gathered for this first introduction. The unusual Moodroom twist lies in the staging of products and creations, sourced the world over, in a mood. The mood is a scene, a theme, which binds the selected objects together in a defined environment. Half way between a museum, for the communication of the product histories, and a showroom, for the exhibition of limited collections, Moodroom’s aim is to stimulate curiosity, channel it through expert advice, and create the desire to bring self expression to one’s interior.

The first theme “picnic in a cut-out nature” is inspired by summer which is coming to an end. The Moodroom stylistic and designer team describe the mood: “picnic in a cut-out nature” grasps onto the nostalgia of the good season slipping by, of nature which has been our companion and whom we would like to cut out and bring home with us. The mood captures the eluding feelings and brings them home through a Moodroom selection of household accessories.”

The Moodroom feature

Beyond the product selection, Moodroom offers the possibility of discovering the studio as one would a museum. Depending on individual preferences Moodroom suggests various formulas. The individual discovery formula consists simply of an appointment and a visit at ease through the mood. The Moodroom team, going about its day to day business, is on hand for questions and advice. The guided discovery formula also starts with an appointment but then results in a structured tour given by a staff who, as in a museum, will take the customer through the mood, introducing the idea behind it as well as describing each of the brands chosen for the occasion. The experience can also be enhanced by a pleasant cup of tea (in a Mono tea pot) or coffee.

During the visit more than ten scenes incorporated within the mood are introduced, from “when nature waltzes with the arts of the table (Fous de dinettes)”, to “stroll in colourful bamboo forest (Ekobo)”, while passing through “from the roof of the world to the comfort of your home: the soft and bright side of the Himalayas (Muskhane)”, to name but a few.

About Moodroom

The two founders had a key concept in mind when they created Moodroom: bringing the brands, the products and the creations in direct contact with the consumer. “We wanted to create a different environment for the products and for the customers. The goal was to create a space where we could take the time to explain and communicate the values of each carefully selected brand and relay the knowhow behind each piece while defending their quality and durability. Unfortunately contemporary distribution systems do not allow for the broadcasting of this kind of information; as a response to this, Moodroom is trying to communicate the brand voices...”

The MOODROOM workshop is open Monday to Friday 9h00am to 5h00pm by appointment.

For more information, please contact:

Ariane Ryan
MOODROOM
t. 514-905-6908 ext. 21
aryan@moodroom.ca