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16.01.2008 - EDITORIAL
CREATIVE MOODROOM TEAM
In the two previous newsletters (October 2007 et December 2007 ) we presented the MOODROOMconcept. Today, we would like to introduce you to two members of the MOODROOM team: Here are excerpts from a conversation between Marie-Catherine Grégoire– Artistic Director Products & Styling and Nicholas Timm– Director of Graphics and Multimedia for the project, who explain their approach to the MOODS, to the themes, product staging.
MARIE-CATHERINE GRÉGOIRE
Artistic Director, Products and Style
Degree in Design/Textile Color
ENSAAMA - École Nationale Supérieure des Arts Appliqués et des Métiers d’Art - Paris, FRANCE
After having lived for over 15 years on the African continent and in France, Marie-Catherine moved to Canada. She brings with a unique defined artistic sensibility and experience, gained through her work at European style houses. She leads the MOODROOM team, with her choice of colors and materials, and heads up the product selection process.
INSPIRATION: Africa, Morocco, Tajine Crockery, History, Scents, Spices, Arts de la table, Colors, Paint, Chalk, Pastels, Dinnerware, Flatware, Nature, Music, Winter, D.I.Y.
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NICHOLAS TIMM
Project Director, Graphic Artist and Multimedia
Bachelor Degree - Design Art - Digital image & Sound
Concordia University - Montréal, CANADA
Nicholas has worked on numerous institutional and commercial projects. He has developed a profound expertise in brand identity, through the use of multimedia, web, graphics and photography. His functional art is at once astute and imaginative, while harmonising the simplicity of form to the shared message
INSPIRATION: History, Architecture, Color, Arts & Culture, Photography, Cinema, Fashion, Charcoal (crayons), Chalk, Pastels, Unrefined (Materials) Coffee, Family, Movement, D.I.Y
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SELECTION CRITERIA
Product selection plays a key role in the approach to the creative expression of the MOODS. Products are chosen for their originality, their quality and their unique story. MOODROOM responds to the demand for fresh alternatives by offering exclusive objects and inspiring choices in an otherwise bland market. Carefree consumer education on the origins and the manufacturing process of the products underscores the concept.
MOODROOM offers a price point that is adapted to the Canadian market. From high-end exclusive brands, to limited editions and basic accessories to decorate the home, MOODROOM is the destination for home textiles and art de la table.
MOODROOM will focus on the “savoir faire” from countries, (products predominantly from Europe, USA, Canada, or Asia), exclusive brands, designers and artisans.
THE CREATIVE PROCESS
MOODROOM gives the Canadian consumer the opportunity to discover a new genre in retail. Staging and re-setting the scene within the permanent showroom/exposition space will happen every 15 days, enabling a fresh take on moods, products, materials, styles and colors of the moment, in order to present them in new inspiring ways.
A new shopping experience for the consumer supported by the latest technology is evident throughout the space with video projections, ambiance lighting and infused scent.
MOODROOM FIGURES
13,000+ sq.ft. spread over 3 levels
Over 100 brands/designers
50% of the products are predominantly from Europe; 35% North & South America, 10% African, 5% Asia-Pacific
National and international media relations2 locations slated to open within 2 years, after which the concept will be brought to emerging markets (ie: South America)
| Thank you for the support of: | A projet of : |
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